14/05/24 – BY APRIL BUTTEN
The esteem effect: boosting your bottom line
Is your team hyped to work for you? Or is it just another job to them? And why does it really matter.
Imagine creating a brand that people just can’t stop talking about. A brand so respected that it becomes a part of your customers’ identity.
That’s what I call the Esteem Effect. It’s what happens when you create a brand that people are proud to be associated with, that team members love, and that truly stands for what it believes in.
Here’s what you need to know to get it right:
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It starts with love.
Not the kind you find in fairy tales, but the kind that’s built in the boardrooms and brainstorming sessions where great brands are born. When I see a brand’s team love their work, it’s a clear sign: their passion is going to become contagious, and their authenticity undeniable.
Think about it. When your team loves the brand, it’s infectious. They’re not just employees; they’re ambassadors. Consider how powerful it would be if every member of your team could not only explain but also exemplify the core values of your brand in every meeting, call, or customer service interaction.
A dedicated team transforms customer perceptions from the inside out. Resulting in the best customer service, experience, and above all, loyalty.
True word of mouth.
Now let’s talk about your customers. When they believe in you and your brand, they don’t just buy; they belong. They become your very own cheerleaders, eager to spread the word and boast about just how much they know about you! This transforms into stories told at dinner parties, recommendations shared among friends, and social media posts that celebrate your brand as part of their lifestyle. This organic advocacy is priceless. And there’s nothing better than growing through community.
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The Culture of Esteem
Building this kind of brand isn’t the result of just posting once a day. A post a day doesn’t keep the bank manager away.
It requires a deliberate approach where every campaign, every piece of copywriting and design, is an opportunity to reinforce what your brand stands for. Consistency really is the backbone of the Esteem Effect. By maintaining consistency, you create a sense of familiarity and reliability. This consistency helps customers and employees alike feel more secure in their relationship with the brand, fostering a deep, emotional connection that transcends the transactional nature of business. Just please make sure you are consistently engaging, dynamic and trust-worthy. No one likes a consistently boring brand 😉
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So, how do WE design these brands worth bragging about? At Boast, it starts with understanding what truly makes you, you.