Meet Oshun, where luxury meets nature in the form of premium, artisan, goat milk soap. Born from the vision to redefine skincare routines with a splash of confidence and a dollop of sustainability, Oshun’s story is one of travel, connection, and a relentless pursuit of self-love. Why goat milk? Because your skin deserves the creamy, moisturizing goodness that’s been a beauty secret for centuries, all wrapped up in Oshun’s welcoming charm.
Scope: Strategy I Branding I Packaging I Website Design
The journey began with the founder’s quest for the perfect blend of natural ingredients that could offer more than just clean skin. From the lush fields of the Philippines to the rich soils of Ghana, each ingredient in Oshun’s soaps is sourced with care and purpose. It’s a global adventure, ensuring that every bar of Oshun soap is a testament to quality, sustainability, and ethical practices.
Crafting Oshun’s brand story was like bottling magic. We wanted every aspect of the brand to whisper tales of care, quality and eco-consciousness. With a narrative steeped in the beauty of timeless confidence and an abundance of hand-painted patterns, our creative strategy wove together warm visuals, a playful tone, and a brand ethos that invites everyone to join the skincare revolution.
The end result? A brand that stands proudly at the intersection of luxury and sustainability, offering not just a product, but an experience. It’s about more than just feeling clean; it’s about feeling confident, in harmony with nature, and part of a community that celebrates the beauty of being unapologetically you. Oshun is not just a soap; it’s a movement.
And our packaging? Just as thoughtful as our ingredients – sustainable, reusable, and utterly Instagrammable. From organizing marketing that spotlights the real beauty of our users, to a logo that reflects our handmade roots, every detail was meticulously planned.
Bragging Rights
“I’m actually hiring April and the team again, they are that amazing! They all went out of their way doing so much more than expected, and didn’t bat an eye. Confident in their talents, giving me feedback that were hard truths, further propelling our project to take new heights that I hadn’t thought of before. I’ve decided to create an entire marketing team around them. Everyone is respectful, prompt, and overdelivers – true gems.”
– Mike J, Founder
