A new chapter for an iconic name in design. We partnered with the new owners of Imprint House to evolve the brand into Ochre & Silk – a globally inspired, story driven homeware brand rooted in heritage, emotion, and intentional living.
Scope: Strategy I Rebranding
This wasn’t just a rebrand. It was a responsibility. Imprint House had built a loyal audience over the years – known for its calm minimalism and curated elegance. Our mission was to respect that legacy while introducing a more layered, culturally rich direction that reflected the new owners’ global vision. This meant asking the big questions: What stays? What evolves? And how do we make it feel like a natural next chapter, not a break in the story?
Through deep audience insights and strategic brand positioning, we defined a space that spoke to collectors, designers, and thoughtful homemakers alike. People who care about the story behind an object, not just how it looks. Because what’s better than the items in your home becoming the best dinner-table conversation starters?
The end result?A trusted friend with great taste, not a brand trying too hard. Even the smallest details were intentional, echoing the care that goes into the products themselves. Ochre & Silk now stands as a pillar of the design community. Thoughtful. Beautiful. Built for the long haul.
