Neu Nomads isn’t just a fashion label, it’s a revolution in the seamless integration of style and sustainability. Known for their minimalist yet chic designs, Neu Nomads has successfully redefined what it means to be a sustainable brand in today’s world.
Scope: Strategy I Branding I Packaging I Website Design
The fashion industry is notoriously difficult for newcomers, especially those who prioritise sustainability without compromise. Neu Nomads approached us with the challenge of crafting a brand identity that could embody their ethos of minimalism and eco-consciousness, while standing out in a saturated market.
Our journey with Neu Nomads began with an in-depth exploration of what it means to be truly sustainable. The resulting strategy was clear: to position Neu Nomads as the pinnacle of eco-luxury fashion. We developed a brand that echoes their commitment to ethical practices and a reduced environmental footprint, integrating these principles into every facet of their identity—from the logo design to the packaging.
The rebranding of Neu Nomads has not only captured the attention of major publications like Vogue and Forbes but has also resonated deeply with a global audience. Their steadfast commitment to using sustainable materials and ethical production methods has set a new standard in the fashion industry, proving that you don’t have to sacrifice style for sustainability. Notably, Neu Nomads has been thriving for over five years, growing stronger each season—a significant achievement in this space.
Bragging Rights
“A lot of fashion brands tout their eco-friendliness, but here’s one that really earns that bragging right. From the ethical supply chain to the dying done in a facility that “runs on solar power and rain water purification technology”, there’s a lot to feel good about when wearing this label.”
-Zoë Ruderman, Editor of People.com
