Meet Lippy: the lipstick brand that’s redefining beauty norms.
Envisioned as the ultimate companion for the carefree, fun-loving humans who light up at festivals and raves, Lippy isn’t just another lipstick—it’s a statement.
Crafted like a crayon to cut down on unnecessary packaging, Lippy offers vibrant, long-lasting colour that’s designed to keep up with its wearer’s wild side. It’s snog-proof, fun-proof, rave-proof, and smudge-proof—ready for anything and everything.
Scope: Strategy I Branding I Packaging I Website Design
From the get-go, Lippy was all about breaking the mold. The brand’s founders came to us with a vision to stand out in the saturated beauty market, not just with their innovative product but with a brand personality that screams independence and boldness.
Our challenge was to encapsulate the essence of a brand that’s as lively and dynamic as those that will wear it.
Our journey with Lippy kicked off with defining its identity—vivid, vivacious, and a little rebellious. We needed the brand to resonate with young, energetic women looking for makeup that is as resilient as they are.
The result? Lippy is heading to market having carved out a niche for itself as the go-to lipstick for festival-goers and party lovers. It’s more than makeup; it’s an accessory for adventure, a must-have for anyone who wants to make a statement without saying a word. Initial testers have been praising not just the quality of the lipstick but the ethos of the brand—bold, sustainable, and utterly fearless.
