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Echo – Meaningful Conversations Redefined

In a world filled with surface-level social media noise, Echo was created for those who crave substance over superficiality. This social networking app strips away the distractions of traditional platforms, offering introverts and deep thinkers alike a space where thoughtful conversations thrive. With a focus on fostering meaningful conversations, Echo brings like-minded individuals together through shared interests and quality discourse.

Scope: Strategy I Branding I UI/UX Design I Website Design

man walking past a billboard of echo brand with text that says the social sanctuary of thinkers
three mobile pages of echo
mobile phone placed on grass showing echo website on the screen
eight social media posts in a collage for echo with green and white colours
echo home page with a mixture of green and white colors
text explaining echo purpose
different pages of echo website on mobile

Echo came to us with a bold vision: to redefine how we experience online interactions. They aimed to create a platform that prioritises depth over quantity, targeting users overwhelmed by the fast-paced, often shallow nature of conventional social media. Our task was to capture this concept in a brand identity that resonates with those seeking genuine, engaging and thought-provoking interactions.

social media posts for echo with green branding colors
icon of echo on mobile
white round pattern for echo icon
mobile app of echo
three green posters for echo

We began by tapping into the psychology of Echo’s audience: thoughtful millennials who are introspective, mindful and looking for a platform that truly speaks their language. With this in mind, we crafted a calming, minimalist brand identity with bursts of neon green – a visual metaphor for the bold, thoughtful ideas that break through the noise. The clean uncluttered and user-friendly UI allow users to quickly grasp the use of the app through familiar layouts, while the content and features promote meaningful and engaging conversations. Interest-based matchmaking, threaded conversations and mood indicators allow users to connect on a deeper level, fostering a sense of empathy and understanding in conversations. It’s a place where your opinion matters and intellectual curiosity thrives.

echo text beside the icon pattern
billboard image of a woman using her mobile advertising echo
image of a group of friends with a text saying "echo is where thoughtful minds find meaningful connections."
a man and woman laying on the grass
person using echo app on a mobile phone
text that says echo redefines what it means to connect in the digital age
green branded bag for echo with text, skip the small talk
echo mobile app
three sidewalk billboard for echo

The final product? A brand that champions meaningful discourse over mindful scrolling.

Echo’s intuitive UI maintains a sense of familiarity that comes with social platform layouts, while carving out it’s own niche in the social media landscape via it’s unique features. It’s mood-based conversations and capped group numbers have garnered attention from a growing community of intellects, positioning Echo as the go-to platform for quality interactions.

Echo isn’t just another social app – it’s a redefinition of what social media can be: a place where conversations have substance and respect, and users feel truly heard.