Introducing De Mono, the trailblazer poised to shake up the Australian market with a taste of South American spirit. De Mono, a velvety traditional Chilean concoction, marks the beginning of an adventure into pre-mixed cocktails crafted for the bold at heart and spirited in taste.
Scope: Strategy I Branding I Packaging I Website Design
The mission was clear yet daring: introduce De Mono as not just another cocktail but as an experience, blending heartfelt adventures with rich velvety flavours. The challenge was to infuse the brand with familiarity while standing out in a crowded market.
Enveloped in a bold colour scheme, De Mono’s branding is a toast to its rich heritage and vibrant future. The identity comes alive through their charismatic mascot embodying the playful yet aged wisdom of traditional recipes meeting modern enjoyment.
De Mono has emerged not just as a drink but as a narrative on every bottle, an invitation to explore, enjoy, and embrace the warmth of South American culture, here in Australia.
