01/05/24 – BY APRIL BUTTEN
So that you don’t fall victim to the 6 month trends.
In a world teetering on the brink of environmental, economic, and societal thresholds, the call for brands to transcend traditional roles has never been more urgent.
We’re at a historic crossroads where the bottom line is just the beginning. Imagine brands as architects of a future that doesn’t just survive—it thrives. This isn’t just about reducing harm anymore; it’s about actively doing good, being a force for positive transformation in every community we touch, and running a brand to be proud of.
Our mission is clear: to build brands worth bragging about.
Brands that don’t just exist in the marketplace but lead it, that don’t just adapt to the future but define it. We see a golden opportunity for brands to stand up, stand out, and make a real difference.
But where to begin? This is the question many face in their quest to build a great brand. That’s where we come in.
Introducing our yearly trend report—a place where we dive into the heart of what matters most to people, aligning brand values with the true needs and desires of communities worldwide.
First up is the regenerative revolution. Haven’t heard of it? 8 out of 10 people care. So, hint, you should to.