Latest on the blog

All
BRANDING
STRATEGY

Why Every Brand Needs Its Own Vogue September Issue Moment

How Cult Beauty Brands Hook You Without Screaming ‘Buy Me’

Would Chanel Ever Use Exclamation Marks? A Guide to Tone of Voice

Science Meets Seduction: Why the Best Beauty Brands Balance Data and Desire

Can we be real for a sec?

Finding your voice: why tone matters more than you think

25/03/25

Why Every Brand Needs Its Own Vogue September Issue Moment

Some brands exist. Others define the moment.

18/03/25

How Cult Beauty Brands Hook You Without Screaming ‘Buy Me’

Because the best beauty brands don’t chase, they attract.

28/02/25

Would Chanel Ever Use Exclamation Marks? A Guide to Tone of Voice

Repeat after me: ‘tone of voice guides should underpin my entire brand’.

21/02/25

Science Meets Seduction: Why the Best Beauty Brands Balance Data and Desire

Data doesn’t matter if you don’t tell your consumers why—here’s how to do it.

06/11/24

Can we be real for a sec?

There's no stopping AI designs - but we've been discussing where it's best used... and left behind.

10/09/24

Finding your voice: why tone matters more than you think

The Dos and Don’ts of Crafting a Killer Tone

26/08/24

Harnessing subcultures for mainstream success

And the power of staying true to your roots.

19/08/24

Stand out or stand aside: why bold brands win

Even science says so.

07/05/24

Emotional branding: connections that stick

Can we stop with the boring marketing campaigns?

07/05/24

The esteem effect: boosting your bottom line

Is your team hyped to work for you? Or is it just another job to them?

What else are we paying attention to?

Download our 2024 Trend Report to see what's happening in design and business. Discover what we're focused on, all while future proofing your brand so that you don’t fall victim to those 6 month trends.